East Coast Divers
East Coast Divers (ECD), founded in 1974, is the premier location for Scuba, Freediving, and Technical diving instruction on the East Coast. On 2011, ECD decided to diversify their range of diving courses, products, and services and to refresh their visual identity.
I updated their logo, created a set of custom letters, expanded the visual graphic system to accommodate different services, and designed a social media marketing campaign to increase traffic and brand exposure.
Visual identity expansion
While the Open Water Program is one of the most popular courses, ECD offer tons of specialties and advanced Scuba courses for divers who want to reach new depths. They also have an internship program and run many social events for the diving community.
Diving Social Events
Freediving Programs
Seal Dive Charter
Internship Program
Social Media
A series of open-caption illustrations created for ECD social media channels to increase traffic and brand exposure.
Apparel
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